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As media coverage and visibility of college athletics increases, the importance of an athletic department to effectively market and promote their brand is critical in the competitive collegiate environment. The effectiveness of a branding campaign can affect ticket sales, donations and athletic supporter retention.
NACDA Consulting offers a full-portfolio of innovative and versatile marketing services with the ability to provide creative, comprehensive and strategic campaigns to:
- Drive revenue
- Increase awareness
- Build brand value
Focused exclusively on college athletics, NACDA Consulting has a complete understanding of the needs and objectives of the marketplace and works within your existing infrastructure and budget to provide complementary services, features and supports. Offering services across all advertising mediums, NACDA Consulting can assist in conceptual development, creative design, production and campaign implementation. NACDA Consulting provides comprehensive strategic planning as well as single project development.
Offering a single-source solution, NACDA Consulting provides comprehensive services across all advertising mediums with the experience and flexibility to create and implement successful campaigns and programs.
NACDA Consulting’s marketing services are divided across three platforms:
I. Conceptual
II. Design
III. Implementation
I. CONCEPTUAL
Campaign/Project
- Conceptual direction
- Idea generation
- Strategic planning – inventory & media to be used
- Research
II. DESIGN
Print
- Creative direction/Concept
- Art direction/Design
- Layout
- Copywriting/Editing
- Licensing (if applicable)
Online
- Creative direction/Concept
- Art direction/Design
- Design-animation/Flash
- Layout
- Development – HTML
- Development – Flash
- Licensing
- Hosting
Public Relations
- Strategy
- Copywriting
- Distribution/Execution
Television
- Creative concept
- Production
- Talent (if applicable)
- Editing
- Licensing (if applicable)
Radio
- Creative concept
- Production
- Editing
- Talent (if applicable)
- Licensing (if applicable)
III. IMPLEMENTATION
Media Planning/Buying
Direct Marketing
Printing
Production |
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