Elizabeth Cunningham, a recent graduation of Northwestern’s prestigious Kellogg School of Management, is the Associate Director of Sales & Marketing at Northwestern University.  In her current role, Ms. Cunningham is responsible for the ticket sales and marketing of the Wildcat men’s basketball program and game day operations for basketball and football.  Both include scripting, on-field/on-court producing, guest services, account management and sponsorship implementation.  Ms. Cunningham also manages the electronic marketing and social networking strategy for sales and marketing team in addition to management and coordination of all departmental research, including fan analysis, benchmarking and student athlete surveys. 

Prior to Northwestern, Ms. Cunningham was a member of the Learfield Sports staff in the Dallas headquarters office.  As a marketing assistant there, she provided marketing and creative support for all of Learfield’s sports properties.

Before moving to Dallas, Ms. Cunningham worked in the Corporate Sales Office in the University of Miami (Fla.) Athletic Department.  During her time there, she was responsible for sponsorship fulfillment of more than 70 sponsors.

Ms. Cunningham has a Bachelor’s of Science from Northwestern University and completed her MBA in the summer of 2009.  In addition to various consulting projects, she has also been a guest lecturer in Northwestern’s Masters in Sports Administration Program and volunteers with Chicago Literacy.